Education will be truly effective only when it is specifically designed to meet the individual needs and interests of each student.

Education will be truly effective only when it is specifically designed to meet the individual needs and interests of each student. Maybe students would have better opportunities to inspire their full potentials under education specifically designed for each individual needs and interests. However, considering the inhibiting cost and the associate results, this kind of education could hardly be defined as an effective one and even too ideal to survive.Undeniably, educating students by catering their needs and interests is an efficient way to stimulate their activity of learning. It is truly effective when the teaching method can attract every student's interests and feed each person's needs. How can a student learn more things more effectively via the way he don't like? For instance, a child will more quickly get to know the toy which attracts him most and find joy from it.However, in the real life, it is impossible to design a magic education to cover everyone's needs. Since each individual in the world is unique, the needs would be totally different in education, then in order to satisfy to all, it should be co nstructed an extremely large education pattern in both vertical and horizontal levels.Education vs ExperienceOn the other hand, the resources for such ideal education are limited, especially in the developing countries. China, for instance, with 130 billion people including 56 minorities in 960,000 kilometers realm, which is the greatest population in the world, would need hundreds and thousands dollars to design more various textbooks and to construct greater different kinds of schools to suit for each student's needs, and so do the human resource. While comparing to the financial needed in such education pattern, the economical situation in China is too weak to support.Furthermore, it would be a barrier of exploding one's potential if education was subdued to individual's interests, especially to children who abound with unrealized capability waiting practical method to dig it out. For example,

The Anatomy Of Corn

The Anatomy Of Corn If you are reading this, corn has touched your life in some way. We eat corn, animals eat corn, cars eat corn (well, it can be used as a biofuel), and we even can eat corn out of a container made from corn (think: bioplastics). It is projected that the U.S. corn yield will reach over 14 billion bushels. However, what do you know about the corn plant itself? Did you, for example, know that corn is a grass and not a vegetable? The Seed: The Beginnings Of The Corn Plant Look at a corn cob - you will see the seeds! The kernels that you eat can also be used as the seed source to start new plants. Dont worry; the corn kernels that you eat wont grow in your stomach. Specific corn plants are set aside to provide seed. Corn Growth Stages The corn plants growth stages are broken down into vegetative and reproductive stages. The vegetative growth stages are VE (emergence of the plant), V1 (first fully expanded leaf), V2 (second fully expanded leaf), etc. up to however many leaves appear. The last stage is called VT, referring to when the tassel fully emerges.The reproductive stages are noted as R1 through R6. R1 refers to when the corn silks are first visible outside the husks and pollination occurs. (This process will be explained more fully later in the article.) During the other stages, the kernels are developing. At the final (R6) stage, the kernels have reached their maximum dry weight. Seedlings are dependent on kernel reserves up until about the V3 leaf stage when they become dependent on the roots to take up nutrients. Corn Roots Corn plants are unusual in that they have two distinct sets of roots: regular roots, called seminal roots; and nodal roots, which are above the seminal roots and develop from the plant nodes. The seminal root system includes the plants radicle (the first root emerging from the seed). These roots are responsible for taking up water and nutrients, and for anchoring the plant.The second root system, the nodal roots, is formed about an inch or so below the soil surface, but above the seminal roots. The nodal roots are formed at the base of the coleoptile, which is the primary stem that emerges from the ground. The nodal roots are visible by the V2 stage of development. The seminal roots are important to the survival of the seedling, and damage can delay emergence and stunt development. This is because the corn plant depends on the nutrients present in the seed until the nodal roots are developed. As soon as the coleoptile emerges from the soil, the seminal roots cease to grow. Nodal roots that form above the ground are called brace roots, but they function similarly to the nodal roots below the ground. Sometimes brace roots actually penetrate the soil and take up water and nutrients. These roots may be needed for water uptake in some cases, as the crown of a young corn plant is only about 3/4 below the soil surface! Therefore, corn can be vulnerable to dry soil conditions as they dont have a deep root system. Corn Stalk And Leaves Corn grows on a single stem called a stalk. Stalks can grow up to ten feet tall. The plants leaves emerge from the stalk. A single corn stalk can hold between 16 and 22 leaves. The leaves wrap around the stalk, rather than having a stem. The part of the leaf that wraps around the stem is called the node. Corn Reproductive Structures: The Tassel, Flowers, and Ears The tassel and the corn ears are responsible for reproduction and formation of the corn kernels. The tassel is the male part of the plant, which emerges from the top of the plant after all of the leaves have developed. Many male flowers are on the tassel. The male flowers release pollen grains which contain the male reproductive cells. The female flowers develop into the corns ears, which contain the kernels. The ears contain the female eggs, which sit on the corn cob. Silks - long strands of silky material - grow from each egg and emerge from the top of the ear. Pollination occurs when pollen is carried from the tassels to the exposed silks on the ear of corn, which is the female flower on the plant. The male reproductive cell goes down to the female egg contained within the ear and fertilizes it. Each strand of fertilized silk develops into a kernel. The kernels are arranged on the cob in 16 rows. Each ear of corn averages about 800 kernels. And, as you learned in the first section of this article, each kernel can potentially become a new plant!

The Search for Success Essay Example | Topics and Well Written Essays - 250 words

The Search for Success - Essay Example There are diverse notions of how success is realized. To a family man, it is being able to provide well for his family and seeing his children accomplish their goals in life. To a hardworking man, it is reaching the top of the business ladder and being able to tell himself that he has been an integral part of the industry that he has devoted himself to. To an advocate, it is completing what he has set out to do and knowing that he has made a difference in the lives of people through his passion. To an artist, it is being able to produce a piece or body of work which immortalizes his name in the eyes of the world. To most people, to be able to affirm their success is to have the amalgamation of all these and more.â€Å"The height of my goals will not hold me in awe though I may stumble often before they are reached. If I stumble I will rise and my falls will not concern me for all men must stumble often to reach the hearth† (Mandino, p.93). More than anything, it is man’ s perseverance to achieve his success which determines a person’s character. His persistence to reach his goals even if there are hindrances along the way is the primary indication of who he truly is. There may be things that pull one away from getting closer to success and his perceived happiness but the determination to keep on going is what determines success from  failure.

Historical Overview of Reentry for Exoffenders Research Paper

Historical Overview of Reentry for Exoffenders - Research Paper Example Likewise, it cannot be viewed as an option, but it ultimately reflects the iron law of imprisonment: They all come back (Mays & Winfree, 2009). With the ever increasing number of prisoners in the U.S. Jails, and with about 600,000 prisoners leaving prison every year at an average of around 1,600 ex-convicts per day, the United States Department of Justice launched the first Reentry Partnership Initiative in 1999 (Mays & Winfree, 2009). The Reentry programming launched was structured around the principles guiding community prosecution and oriented policing. It works on building on criminological research, which has proven that informal social controls like peer groups, family and other community social factors will ultimately have a more direct influence on an ex-convicts behavior after their release from prison as compared to the more formal social controls such as the use of probation and parole supervision (Carison, & Carrett, 2007). Reentry programming also tries to create and develop close ties and partnerships between the existing criminal justice agencies and the community groups. Finally, it is committed to implement ing only the best practices that seem to work based on the empirical research conducted. A prisoner’s reentry is generally not classified as a single event but as a process comprising of a series of several events that are spread out across a given timeline and are often interrelated and all geared towards the culmination of the release of an individual prisoner from prison into the larger free community (Mays & Winfree, 2009). The prisoner reentry process is supposed to begin immediately a prisoner is convicted and starts serving a confinement sentence at a prison facility. The process can be subdivided into several subsequent stages. An ideal Prisoner reentry model should include four stages: These are prison-based rehabilitation, transitional services, community after –

Presocratic Philosophy Essay Example for Free

Presocratic Philosophy Essay Although Aristotle’s statement is too slight to serve as a sure foundation for judgment, it seems more likely that Thales was arguing for the broader presence of life forces in the world than most people imagined, rather than that the real in its totality is alive. Anaximander Thales’ younger contemporary from Miletus, Anaximander, born toward the end of the seventh century B. C. E. , found the explanatory principle of things in what he called ‘‘the apeiron,’’ a word that might be translated as ‘‘the indefinite,’’ ‘‘the boundless,’’ or both. This opens up the possibility that the apeiron is both immeasurably large in its temporal and physical extent and also qualitatively indefinite in that it is without measurable inner boundaries. The apeiron is further described, according to Aristotle, as being ‘‘without beginning,’’ ‘‘surrounding all things,’’ ‘‘steering all things,’’ ‘‘divine,’’ ‘‘immortal,’’ and ‘‘indestructible. ’’ Some have inferred that Anaximander’s barely concealed purpose was Western philosophy’s first attempt at demythologization. Equally striking is Anaximander’s description of the universe as a closed, concentric system, the outer spheres of which, by their everlasting motion, account for the stability of our earth, a drum-shaped body held everlastingly in a state of equipoise at the center. Whatever the inadequacy in certain details (the stars are placed nearer to the earth than the moon), with Anaximander the science of cosmological speculation took a giant step forward. As far as life on earth is concerned, Anaximander offered another striking hypothesis. The first living things, according to him, were ‘‘born in moisture, enclosed in thorny barks’’ (like sea urchins), and ‘‘as their age increased, they came forth onto the drier part’’ (as phrased by Aetius [first to second century C. E. ]). Pythagoras Although we know that Pythagoras was a historical figure, it is difficult to determine exactly what Pythagoras himself taught. He wrote nothing, and the ideas of other members of the community were attributed to him as a sign of respect and as a way of lending weight to the ideas. Plato and Aristotle rarely assign ideas to Pythagoras himself, although Pythagorean ideas seem to have influenced Plato’s philosophy. Pythagoreans asserted that number is the first principle of all things. They were the first systematic developers of mathematics in the West and discovered that natural events could be described in mathematical terms, especially as ratios. To the Pythagoreans, the â€Å"principle of number† accounted for everything. Number was a real thing. Somehow, numbers existed in space, not just as mental constructs. According to Pythagorean doctrine, the entire universe is an ordered whole consisting of harmonies of contrasting elements. The Greek for â€Å"ordered whole† is cosmos. The Pythagoreans were the first philosophers to use the term cosmos to refer to the universe in this way. The â€Å"celestial music of the spheres† is the hauntingly beautiful phrase the Pythagoreans coined to describe the sound of the heavens as they rotate according to cosmic number and harmony. Xenophanes A fourth Ionian philosopher, Xenophanes of Colophon, born around 580 B. C. E. , s the first we know of to overtly attack the anthropomorphism of popular religious belief, in a series of brilliant reductio ad absurdum arguments. His own view has been understood, ever since Aristotle, as pantheistic. Xenophanes was also the first philosopher we know of to ask what degree of knowledge is attainable. In B34 we read: ‘‘the clear and certain truth no man has seen, nor will there be anyone who knows about the gods and what I say about all things. ’’ Several ancient critics took this to be an indication of Xenophanes’ total scepticism. On this basis of moderate empiricism and scepticism, Xenophanes offered a number of opinions of varying plausibility about the natural world, one of which—a strong, evolutionary interpretation of the discovery on various islands of fossils of marine animals—is enough to constitute a major claim to fame in natural philosophy and ranks with his other significant steps in epistemology (the theory of knowledge dealing with what we know, how we know it, and how reliable our knowledge is), logic (the study of rational inquiry and argumentation), and natural theology (the attempt to understand God from natural knowledge). Heraclitus One of the most important and enigmatic of the Presocratics, Heraclitus (fl . 500 b. c. e. , d. 510–480 b. c. e. ), said that ignorance is bound to result when we try to understand the cosmos when we do not even comprehend the basic structure of the human psyche (soul) and its relationship to the Logos. The complex Greek word logos is intriguing. It could and at times did mean all of the following: â€Å"intelligence,† â€Å"speech,† â€Å"discourse,† â€Å"thought,† â€Å"reason,† â€Å"word,† â€Å"meaning,† â€Å"study of,† â€Å"the record of,† â€Å"the science of,† â€Å"the fundamental principles of,† â€Å"the basic principles and procedures of a particular discipline,† â€Å"those features of a thing that make it intelligible to us,† and â€Å"the rationale for a thing. † The Heraclitean capital L Logos is like God, only without the anthropomorphizing (humanizing) of the earlier philosophers and poets who attributed human qualities to the gods. According to Heraclitus’s impersonal view of God, the Logos is a process, not an entity. As such, the Logos is unconcerned with individuals and human affairs, in much the same way that gravity affects us but is unconcerned with us. More radically yet, Heraclitus asserted that even though things appear to remain the same, â€Å"Change alone is unchanging. † Traditionally, it has been held that Heraclitus went so far as to claim that everything is always changing all the time. But whether he really meant that everything is always changing, or that individual things are held together by energy (change), remains unclear. Anaximenes Anaximander’s younger contemporary, Anaximenes, who lived during the sixth century B. C. E. appears to revert to a prior and less sophisticated vision in claiming that the earth, far from being a drum-shaped body held in equipoise at the center, is flat and ‘‘rides on,’’ supported by air. The same might be said of his contention that the basic, ‘‘divine’’ principle of things was not some indefinite entity but something very much part of our experience; namely, air. Anaximenes’ view would also no doubt have seemed to be corroborated by the fact that the universe, commonly understood as a living thing and hence needing a soul to vivify it, possessed in air that very ‘‘breath’’ that for most Greeks constituted the essence of such a soul. Parmenides Parmenides of Elea (fift h century b. c. e. ) radically transformed the early philosophers’ interest in cosmology, the study of the universe as a rationally ordered system (cosmos), into ontology, the study of being. By common agreement he was the giant among the pre-Socratics. According to Parmenides, none of his predecessors adequately accounted for the process by which the one basic stuff of the cosmos changes into the many individual things we experience every day. In his search for a solution to the problem of â€Å"the one and the many,† Parmenides turned to a reasoned analysis of the process of change itself. According to Parmenides, all sensations occur in the realm of appearance. This means that reality cannot be apprehended by the senses. Change and variety (the many) are only appearances; they are not real. If this is true, then our most commonly held beliefs about reality are mere opinions. The senses cannot recognize â€Å"what is,† much less can they discover—observe—it, ever. In other words, whatever we see, touch, taste, hear, or smell is not real, does not exist. Perhaps most unsettling of all, Parmenides â€Å"solved† the problem of the appearance of change by concluding—in direct opposition to Heraclitus’s insistence that everything is always changing—that the very concept of change is self-contradictory. What we think of as change is merely an illusion. The logic runs as follows: â€Å"Change† equals transformation into something else. When a thing becomes â€Å"something else,† it becomes what it is not. But since it is impossible for â€Å"nothing† (what is not) to exist, there is no â€Å"nothing† into which the old thing can disappear. (There is no â€Å"no place† for the thing to go into. ) Therefore, change cannot occur. Empedocles posited, against Parmenides, change and plurality as features of reality, but affirmed the eternality of anything that is real; the sphere-like nature of the real when looked at as a totality and the fact that the real is a plenum, containing no ‘‘nothingness’’ or ‘‘emptiness’’. Anaxagoras likewise posited change, plurality, and divisibility as features of reality, yet also affirmed the eternality of the real (understood by him as an eternally existent ‘‘mixture’’ of the ‘‘seeds’’ of the things currently constituting the world, rather than the eternal combinings and recombinings, according to certain ratios of admixture, of four eternally existent ‘‘roots’’ or elemental masses). Leucippus Leucippus of Miletus (c. fi ft h century b. c. e. ) and Democritus of Abdera (c. 460–370 b. . e. ) argued that reality consists entirely of empty space and ultimately simple entities that combine to form objects. T is materialistic view is known as atomism. Leucippus is credited with being the originator of atomism and Democritus with developing it. Rather than reject Parmenides’ assertion that change is an illusion, Leucippus argued that reality consists of many discrete â€Å"ones ,† or beings. Zeno Zeno, who was born early in the fifth century B. C. E. , was a friend and pupil of Parmenides. In his famous paradoxes he attempted to show by a series of reductio ad absurdum arguments, of which the best known is perhaps that of Achilles and the tortoise, the self-contradictory consequences of maintaining that there is a real plurality of things or that motion or place are real. The prima facie brilliance of many of the arguments continues to impress people, though it soon becomes clear that the paradoxes turn largely on the failure or unwillingness of Zeno, like so many Pythagoreans of the day, to distinguish between the concepts of physical and geometrical space. Zeno’s way of constructing the problem makes it seem that his primary object is to defame pluralists by attacking the logical possibility of explaining how there can be motion in the world. Gorgias Gorgias has achieved fame for the stress he laid upon the art of persuasion (‘‘rhetoric’’), although whether he wrote the baffling On What Is Not as a serious piece of persuasive reasoning or as some sort of spoof of the Eleatic philosophy of Parmenides and others remains disputed. Its basic, and remarkable, claim is prima facie, that nothing in fact is (exists /is the case [esti] or is knowable or conceivable. Any exiguous plausibility that the arguments supporting this claim possess turns on our overlooking Gorgias’s failure, witting or unwitting, to distinguish carefully between knowing and thinking, along with his various uses of the verb ‘‘to be. ’’ If the failure was witting, the document can be seen as a skillful device for the spotting of fallacies as part of training in rhetoric and basic reasoning. If it was unwitting, Gorgias still emerges as what he was claimed to be—a deft rhetorical wordsmith on any topic proposed to him. Protagoras Perhaps the greatest of the Sophists was Protagoras of Abdera (481– 411 b. c. e. ). Protagoras was an archetypal Sophist: an active traveler and first-rate observer of other cultures who noted that although there are a variety of customs and beliefs, each culture believes unquestioningly that its own ways are right—and roundly condemns (or at least criticizes) views that differ from its own. Based on his observations and travels, Protagoras concluded that morals are nothing more than the social traditions, or mores, of a society or group. The details of Protagoras’s beliefs remain disputed. When he said, for example, that ‘‘anthropos [humanity] is a/the measure for all things, of things that are, that they are, and of things that are not, that they are not,’’ it is unclear whether he is talking about one person or the sum total of persons; about ‘‘a’’ measure or ‘‘the’’ measure (there is no definite article in Greek); or about existence or states of affairs or both. The Platonic reading in the Theaetetus, which takes ‘‘anthropos’’ as generic and ‘‘measure’’ as exclusive, led to the assertion that the logical consequence was total (and absurd) relativism. ______________________________ References: The Columbia History of Western Philosophy. Richard H. Popkin. Columbia University Press. 1999. Archetypes of Wisdom: An Introduction to Philosophy. 7th ed. Douglas J. Soccio. Wadsworth, Cengage Learning. 2010.

The Economics of Game Theory :: Game Theory Players Rules Essays

The Economics of Game Theory Consider this : Could Western management techniques be successfully implemented in the countries of Central and Eastern Europe (CEE) ? Granted, they have to be adapted, modified and cannot be imported in their entirety. But their crux, their inalienable nucleus – can this be transported and transplanted in CEE ? Theory provides us with a positive answer. Human agents are the same everywhere and are mostly rational. Practice begs to differ. Basic concepts such as the money value of time or the moral and legal meaning of property are non existent. The legal, political and economic environments are all unpredictable. As a result, economic players will prefer to maximize their utility immediately (steal from the workplace, for instance) – than to wait for longer term (potentially, larger) benefits. Warrants (stock options) convertible to the company’s shares constitute a strong workplace incentive in the West (because there is an horizon and they increase the employee’s welfa re in the long term). Where the future is speculation – speculation withers. Stock options or a small stake in his firm, will only encourage the employee to blackmail the other shareholders by paralysing the firm, to abuse his new position and will be interpreted as immunity, conferred from above, from the consequences of illegal activities. The very allocation of options or shares will be interpreted as a sign of weakness, dependence and need, to be exploited. Hierarchy is equated with slavery and employees will rather harm their long term interests than follow instructions or be subjected to criticism – never mind how constructive. The employees in CEE regard the corporate environment as a conflict zone, a zero sum game (in which the gains by some equal the losses to others). In the West, the employees participate in the increase in the firm’s value. The difference between these attitudes is irreconcilable. Now, let us consider this : An entrepreneur is a person who is gifted at identifying the unsatisfied needs of a market, at mobilizing and organizing the resources required to satisfy those needs and at defining a long-term strategy of development and marketing. As the enterprise grows, two processes combine to denude the entrepreneur of some of his initial functions. The firm has ever growing needs for capital : financial, human, assets and so on. Additionally, the company begins (or should begin) to interface and interact with older, better established firms.

Investigating Special Education Internet Resources Essay

Family Village For Families of Children with Special Needs – http://www.familyvillage.wisc.edu/websites.html This website offers a wide variety of resources for the community to use when trying to navigate around  the internet. It has sources such as Parent to Parent Matching, Mental health Websites, Diagnosis, and Internet resources. The Tulsa Area Alliance on Disabilities –http://208.112.118.116/disabili.html The website explains the benefits of early inclusion with students with and without disabilities. The website also breaks down the stages in which the person should be reaching milestones such as work and self-sufficiency. Tulsa Kids For Parents. For Families. For Life – http://www.tulsakids.com/October2011/Tulsa-Special-Needs-Resource-Guide. The Tulsa Kids for Parents webstie offers five pages facilities where children with disabilities can utilize for exercise, activities, cheerleading, horseback riding and many other events that students with disabilities can participate in. This site also provides churches, foundations, learning facilities and legal services. This can be very helpful when parents are searching for activities their child may be interested or therapeutic exercise. United Way – Tulsa Area United Way –http://www.tauw.org/Member_Agencies.asp The Untied Way provides a tremendous amount of support in the Tulsa area for people with disabilities. The United Way partners with agencies to provide support for services the New Leaf that provides residential living skills classes and vocational training. Parents  National Center for Learning Disabilities – http://www.ncld.org The NCLD website provides over 101 videos on different disabilities in order for parents to get an understanding of what type of disability their child may have. Not only does it provide facts about the disabilities it also provides true life stories from parents who have a child with a disability. Oklahoma Department of Human Services. http://www.okdhs.org/programsand services/dd/prvdrs/docs/providerlistab.htmlThe Department of Human Services is one of the most crucial services a parent can utilize. Having a child born with a disability is very expensive and the services the parents are offered are sometimes are life savers. Families can rely on free home visits  for therapy, vouchers for formula, free shots and wellness baby checkups. Wrightslaw –  http://www.wrightslaw.com/. Wrightslaw is a website that provides newsletters for parents to subscribe to concerning where to turn for Special Advocacy, Legal issues, revised regulations in education. This is a must to parents with a child that has a disability due to the fact that the website gets you headed in the right directs if a problem arises. The information is up to day on the No Child Left Behind Act. Students Funbrain – www.funbrain.com – This website provides interactive games such as connect the dots to create a picture of an animal or character. Funbrain is for all school age students and are arranged in different grade levels. KidsKnowIt Network – http://www.kidsknowit.com – The Kids Know It Network can be used as a homework helper by watching math videos on the problems a student may be struggling with. There are also bidoes on astronomy, biology, geology, history, math, memory and so much more. Teachers can utilize this website as an additional tool in the classroom. The great part about this website is it is free. Learn4Good – http://www.learn4good.com/kids/indes.htm – Learn4Good offers all ages Pre-k through 12 interactive games, lessons, math, reading, and can provide a report on student progress. At first I did not think students should be on this website but then took a closer look at what it had to offer the lower grades as well as the upper grades. Many times the older grades do not have enough educational websites to keep their interests or only geared to lower level learners. Starfall –  http://www.starfall.com – Starfall offers children a large variety of learning tools to begin students learning adventures for all ages. The  different categories range from learning their alphabet, colors, days, sounds to the students reading. My students with disabilities use this website when they come into the computer lab. Teachers  Department of Education http://www.ed.gov The Department of Education is one of the most valuable websites that keeps teachers and administrators informed of the changing laws in education. It provides resources for grants, professional development and funding. Do2Learn  http://www.do2learn.com Do2Learn is a must for teachers who teach children with autism. It allows you to print pictures of the child’s daily routine with flash cards. Self help toilet procedures, clothing, social behaviors and emotions. It offers over 2,500 pictures cards that can be printed. Most features on this site are free but there are some that you will need a subscription for. This website is a must for parents and teachers who work with Autistic students. Khan Academy  http://www.khanacademy.org Khan Academy is one of the most valuable websites for teachers to utilize as a resources tool. It offers 750 math videos that allows students to view a 3-5 minute video on the math problem that they are currently working. If students struggle with a certain step of a math problem they can view the video as many times as they may need. This is great as a homework helper. Learning Disabilities Association of America http://www.ldanatl.org/aboutld/teachers/index.asp The LDA can provide a path to understanding of many of the disabilities that teachers come in contact with every day. As an educator it is important to utilize resources that can provide definitions of their student’s disabilities. It provides signs, symptoms and strategies. National Association of Special Education Teachers  http://www.naset.org The NASET offers a wide range of resources for teachers such as Professional Development Courses, IEP Development Tools, E-Journals, IEP Golas, Objectives and Activities App. The most up to day features are  also avail and can be utilized form your ipad or iphone app. One very important feature about this website is that it provides handouts, printable forms and reports. No Child Left Behind  http://www.2.edu.gov/nclb.landing.jhtml The No Child Left Behind website offers resources for teachers and strategies that can be utilized in the classroom. Free special educational resources, bullying resources, are just some of the resources. The website also provides changes in the state standards, which is something that all teachers need to be aware of at all times.

Current Events in Business Research Essay

INTRODUCTION There are six basic stages to the research process. Stage 1 is clarifying the research question. This would be the process in identifying the problem that is prompting the research. Stage 2 is proposing research, which would be the act of identifying the resources necessary to do the research. The third stage is designing the research project, or deciding which method to use to gather the information. Stage 4 involves data collection and preparation, which is gathering the data and making it ready to be evaluated. Stage 5 would be the data analysis and interpretation stage. Stage 5 is defining what the data is saying about the problem. The final stage, stage 6 is reporting the results. This is breaking down the interpretation into a presentation that shows the meaning of the data collected. (Cooper & Schindler, 2014) This is the process used by Paramount Pictures recently when it was in contract negotiations with the DVD rental company, Redbox. THE DILEMMA As the major Hollywood studios took sides for and against Redbox, Paramount Pictures was staying neutral. The studio had signed a first-of-its-kind trial deal guaranteeing that its titles will be available from the fast-growing $1-a-night DVD rental company through the end of the year. During that time, Paramount would study the effect of Redbox rentals on its total home-entertainment revenue, examining whether there is any decrease in the sales of its DVDs at stores that house Redbox kiosks. Under the terms of the agreement, Paramount would have the option at the end of the year to trigger a five-year deal with Redbox similar to ones recently struck with  competitors Sony Pictures and Lionsgate. The estimated value of the agreement was $575 million. Redbox President Mitch Lowe agreed because Paramount movies performed better at the box office that year. A Paramount agreement would give the studio a share of rental revenue, meaning it could earn more than $575 million if its movies prove popular. Sony and Lionsgate are selling their discs wholesale to Redbox. Though it doesn’t have a formal deal with the company, Walt Disney Studios allows its wholesalers to sell discs to Redbox as well. (Fritz, 2009) â€Å"There has been a lot of debate in the industry about the impact Redbox is having and will have, and we felt the best way to make a decision is by getting the information,† said Paramount Vice Chairman Rob Moore. â€Å"Then we can make an informed decision based on what we will have learned over the next four months.† Guaranteed access to Paramount’s movies was important for Redbox. The studio released two of that summer’s biggest movies, â€Å"Transformers: Revenge of the Fallen† and â€Å"Star Trek.†(Fritz, 2009) A movie that plays well in the theaters tends to do well when it is available to rent. Rental revenue could also provide a much-needed boost to the bottom line of Paramount. Lowe said he was confident that providing detailed data to Paramount would help resolve the heated disputes in Hollywood about his company’s effect on the entertainment business. Lowe has previously said his company’s research found that DVD sales dropped less than 1% in stores that installed a Redbox kiosk. â€Å"Many studios do their own analysis that we know is not as reliable and is aimed at coming to the answer they want to hear,† he said. â€Å"We find that when we can form a relationship with a studio and share real data, it results in a positive step forward.† Moore said he hadn’t reached any â€Å"definitive conclusions† as to what steps he would take if the data showed that Redbox rentals do in fact reduce overall revenue. So, the dilemma that Paramount has is w hether or not partnering with Redbox will reduce its sales income more than it will increase its rental revenue. THE PROCESS Paramount and Redbox did the research to determine whether or not rentals available the same day to buy decreased the sales revenue any more or less than those studios who decided to wait 28 days to make them available. Despite some content executives recently having touted the benefits of a  28-day window for DVD titles, Coinstar Inc.’s CEO Paul Davis said the company’s own research showed Redbox Automated Retail LLC kiosks have a minimal impact on DVD sales. â€Å"We did a major study, a little over a year ago, with a major studio and a major retailer and we found that the impact on new product sales as a result of our $1-a-night being out there, day and date, was less than 1%,† Redbox worked closely with Paramount, and they did a lot of testing as well, and the fact that they decided to go with day and date (of release) I think speaks volumes.†(James, 2010) CONCLUSION After reviewing the data collected by themselves and Redbox in 2009, Paramount Pictures made their decision. In June, 2010, Paramount exercised its option to extend its revenue-sharing license agreement with Redbox, which gives Redbox access to Paramount’s newly released DVDs and Blu-ray titles on the same day they are released in the sell-through market. Paramount’s extended agreement with Redbox runs until the end of 2014, though the studio will had the option to terminate the agreement early at the end of 2011. (James, 2010) As a result of the research, Davis thought that studios that have the 28-day window might opt to tweak their Redbox agreements to get certain DVD titles out for rental sooner. â€Å"Especially as more and more data gets out there and †¦ as the studios that have opted for the 28-day window, as they have a year or so to look at the data, see how it’s impacted their new product sales †¦ it could move that we get some titles earlier,† he said.(James, 2010) The process that Paramount and Redbox used, and the data they collected, could prove to be useful data to the other studios as to whether or not they should wait the 28 days. Reference Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). New York, NY: The McGraw-Hill Companies, Inc.. Fritz, B. (2009, Aug 26). COMPANY TOWN; paramount to give redbox a spin. Los Angeles Times Retrieved from http://search.proquest.com/docview/422289074?accountid=458 James, S. B. (2010). Impact of day-and-date redbox rentals on DVD sales less than 1%. SNL Kagan Media & Communications Report, Retrieved from http://search.proquest.com/docview/869743836?accountid=458

Individual vs. Social Consciousness

Individual vs. Social Consciousness Free Online Research Papers Individual vs. Social Consciousness in Hobbes, Madison, Hegel, and Marx Hobbes and Madison derive their concept of politics in the liberal tradition of individualism, sketching out an ahistorical notion of human nature. By contrast, Hegel and Marx view the political as a social construction understood as dialectic. From this dialectic arises a progressive self consciousness. This is a historical process. Hobbes approach towards the nature of man is viewed from a mechanistic and ontological perspective: a vision rooted in a fixed state of being. Hobbes defines this as the â€Å"state of nature.† Through his liberalism, he conceptualizes all individuals as equals: â€Å"Nature hath made men†¦ equal in the faculties of body and mind† (74). He views the state of man without government as a constant struggle and competition over limited resources. This results in a life that is â€Å"solitary, poor, nasty, brutish, and short† (76). The solution to this problem is found through the â€Å"Leviathan.† This is the collective body of mankind united as the commonwealth. In Hobbes words: â€Å"the multitude so united in one person is called a COMMONWEALTH, in Latin CIVITAS. This is the generation of that great LEVIATHAN, or rather (to speak more reverently) of that Mortal God to which we owe, under the Immortal God, our peace and defense† (109). The Leviathan ensures mankind’s security against the state of nature in exchange for submission to it, and is therefore merely a contract that does not change mankind’s essential nature. The allegiance to the Leviathan lies in the Hobbesian choice: life or death. It is a system built on lowest-common-denominator politics. There is no teleological or transcendental goal or finis ultimus (57). It is a conservative rather than a progressive approach, in which the object is only to maintain peace and security amidst the constant threat of anarchy. Hobbes crudely defines a rational subject as one who seeks his own survival at the cost of his freedom. The desire for self-preservation remains constant and so self-consciousness will always be the same. Thus the conception of politics derived from Hobbes’ theory of human nature is ahistorical. There is no way for man’s self consciousness to evolve or change over time because the state of nature in which he exists is static. Man cannot escape his natural propensity towards violence. As in Hobbes, Madison conceives of a static, inescapable condition of mankind. He provides a similar ontological view towards man and his natural tendency towards violence and factionalism: â€Å"The latent causes of faction are thus sown in the nature of man† (Federalist No. 10, 2). Unlike Hobbes however, Madison allows for some historical thinking, because he believes politics and behavior to be influenced by society. He writes, â€Å"we see [factions] everywhere brought into different degrees of activity, according to the different circumstances of civil society† (2). Nevertheless the essential core of human nature remains unchanged. Madison posits a more pragmatic approach to human nature and its susceptibility to its passions. His preferred method for confronting the spirit of factions is the federalist system of government. The goal of federalism is to channel human nature, not create a model of absolute tyranny, as we’ve seen in Hobbes. Madison favors republicanism and describes it as a cure to direct democracy, which causes the tyranny of majority rule. The federalist republican system â€Å"promises the cure for which we are seeking† (4). It is characterized by the following three features: (1) place as much of the government as possible beyond the direct control of the majority (2) divide the powers of the different institutions (3) construct a system of checks and balances. The federalist system corrects the natural factionalism of human nature; it checks rather then reforms the soul. â€Å"It may be a reflection on human nature, that such devices should be necessary to control the abuses of government. But what is government itself, but the greatest of all reflections on human nature?† (Federalist No. 51, 7-8). Hobbes and Madison have a individualist view of self consciousness and politics. This ahistorical formation of mankind is limited to a single unit of consciousness, as it exists independent of another. Both the Leviathan and federalist papers describe social contracts, external forces that serve only to govern individual consciousness rather then create, form or alter them. In contrast Hegel and Marx characterize a dialectical formation of consciousness. In Hegel the Self is created only through recognition by the Other. In Marx self consciousness is determined through class struggle. These conceptions of consciousness are historical for they conceive of people in relation to one another. Therefore these relationships can shift, evolve and change as they are subject to historical contingency. Hegel imagines consciousness as defined through the dialectic. This means two beings are in correspondence with another yet each can only fully exist in their recognition by one another. Hegel writes â€Å"Self consciousness exists in and for itself when, and by the fact that, it so exists for another; that is it exists only in being acknowledged† (111). Only in being recognized by another can we conceive of ourselves. This relationship is caste by Hegel in the form of the lord/bondsman dialectic. Upon the meeting of the self and the other, the first instinct of the self is to attain primacy by destroying the other but the self then realizes without the other there is no recognition of its mastery and therefore will cease to exist. The master must enslave the other in order to continue to be recognized as master. Therefore master exists in relation to slave and slave in relation to his master. The slave endures the oppression of his master and can only understand himself through service to the master: â€Å"Through work however, the bondsman becomes conscious of what he truly is.† This process evolves over time as it gains a heightened awareness of itself. It is thus a historical changing idea of human nature. Hegel gestures toward an understanding of mental progression culminating in an ideal self consciousness. This is the finis ultimus that Hobbes does not allow for in his political visi on. Marx maintains the Hegelian dialectic but changes the idealism to historical materialism. In contrast to Hegel’s idealist philosophy, by which material reality is created by consciousness, Marx claims that material reality creates consciousness and the realm of knowledge. Marx plays out the dialectic along, material, economic and historical lines: Freeman and slave, patrician and plebian, lord and serf, guild-master and journeyman, in a word, oppressor and oppressed, stood in constant opposition to one another, now hidden, now open fight, a fight that each time ended, either in a revolutionary re-construction of society at large, or in the common ruin of the contending classes (473-474). This represents the historical realization of the master/slave dialectic, or dialectical materialism. The relationship between master/slave as seen in Hegel is equivalent to the Bourgeoisie/proletariat relationship in Marx. The abstract relationship is converted to an economic relationship. The Bourgeoisie understands itself in relation to the Proletariat and vice versa. This is what Marx called class consciousness. The understanding of class consciousness as a reciprocal process of recognition serves to empower and liberate the Proletariat struggle against the Bourgeoisie. In his manifesto Marx writes: â€Å"The Bourgeoisie itself, therefore, supplies the proletariat with its own elements of political and general education, in other words, it furnishes the proletariat with weapons for fighting the bourgeoisie†¦.these also supply the proletariat with fresh elements of enlightenment and progress.† (481) The working class gains heightened social consciousness through the understanding of the Bourgeoisie’s need for recognition. Marx posits a forward moving theory of change as history is propelled by the material dialectic of the stratified class system. This is an interactive process of becoming. Marx describes a change in subjectivity due to the capitalist mode of production: â€Å"the modern bourgeoisie is itself the product of a long course of development, of a series of revolutions in the modes of production and exchange† (475). For Marx material forces determine self consciousness. Desires are constantly informed and outlawed; the self is commoditized and transformed into an object of exchange. Marx would call this alienation, caused by the capitalist directive. Both the philosophies of Hobbes’ and Hegel are embodied in Marx’ political thought. His manifesto unites the materialism of Hobbes’ and Hegel’s idea of a socially formed consciousness to produce a doctrine of dialectic materialism. Unlike Hegel however, Marx destination was not an absolute or ideal self consciousness, but rather the end to the class based struggle in which capital overwhelms all human subjectivity. The central difference in the ahistorical verses the historical shaping of the political for these thinkers is rooted in the individualist means for survival. Through the ahistorical lens offered by Hobbes and Madison the nature of man is implied and the goal of life is not in reaching a transcendental state but, merely in staffing off the chaos inherent in nature. In contrast, Hegel and Marx envision an ultimate end, a progressive consciousness illustrated through dialecticism. Hegel gestures towards this understanding through recognition of the self by another, with the purpose of spiritual enlightenment in mind. These goals are actualized in Marx through the realization of social consciousness and the resolution of the stratified society. Bibliography Marx, Karl and Friedrich Engels. â€Å"The Communist Manifesto.† The Marx-Engels Reader. Ed. Robert C. Tucker. New Hegel, G. W. F. Phenomenology of Spirit. Tr. A. V. Miller. Oxford: Oxford University Press, 1977. Hobbes, Thomas. Leviathan. Ed. Edwin Curley. Indianapolis: Hackett Publishing, 1994. Madison, James. The Federalist No. 10 No. 51. Yale: Avalon Project. HYPERLINK yale.edu/lawweb/avalon/federal/fed.htm www.yale.edu/lawweb/avalon/federal/fed.htm York: Norton, 1978. 473-500. Research Papers on Individual vs. Social ConsciousnessComparison: Letter from Birmingham and CritoUnreasonable Searches and SeizuresRelationship between Media Coverage and Social andCapital PunishmentEffects of Television Violence on ChildrenQuebec and Canada19 Century Society: A Deeply Divided EraGenetic EngineeringThe Spring and AutumnOpen Architechture a white paper

2019 Social Media Content Calendar How to Easily Plan Every Post

2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place. 2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place.

Answer the questions Essay Example | Topics and Well Written Essays - 750 words - 7

Answer the questions - Essay Example Visibility, on the other hand, ensures that a principal maintains a quality contact with both teachers and students and that he is ready to receive opinions from the two parties (OCM Boces, 2013). To lead a school to the type of performance that would guarantee success for the school, I plan to use my skills together with the responsibilities bestowed on me by all stakeholders. Personal skills such as visibility, intellectual stimulation and strong ideals and beliefs should be coupled with the self-drive to undertake the responsibilities of a school leader. Among the most critical responsibilities are recognizing and celebrating accomplishments which acknowledging failures, being a change agent, establishing strong lines of communications, as well as overseeing the development of an institutional culture (OCM Boces, 2013). To guarantee success, I will further require to get directly involved in the formulation and implementation of curriculums and other instruction materials. Ability to establish productive relationships with staff members coupled with accountability in the allocation of resources within the school will further ensure that I am in a pole position to achieve t he schools set goals. One of the principles of school leadership that I learnt during my principal preparation and which I believe will be important to my successful leadership is the importance of establishing a student-centered leadership (Cunningham & Cordeiro, 2006). By doing so, all the resources and energy within the school are geared towards improving the educational outcomes of students. I believe that all successful leaders share several characteristics that make them stand out. Among these characteristics are setting direction, establishing relationships and growing people, developing an institution such that it is geared towards supporting desired practices, overseeing a gradual improvement of an institutions program to match set goals as well as ensuring

Organisations and Behaviour Essay Example | Topics and Well Written Essays - 2250 words

Organisations and Behaviour - Essay Example Within the six years, the company has opened subsidiaries in Germany, Scandinavia, France, Ireland, Alpine, and Benelux. The company invests heavily in motivating its staff, and, as a result, it has the lowest rate of staff turnover and receives numerous job applications annually (Food manufacture.co.uk, 2005). This case study examines how the management of Innocent Drinks applies different motivation theories within its organisational structure to build the highly motivated and winning team. Application of Motivational Theories in Workplace The remarkable success of Innocent Drinks is a reflection of the company’s organisational structure and culture. The company’s management places emphasis on staff motivation, but, unlike other contemporary organisations, it integrates motivational theories with a personalised approach that caters for the needs of every employee in the organisation (Food manufacture.co.uk, 2005). The importance of highly motivated staff cannot be ove remphasised in the contemporary organisations. Consequently, organisations apply different motivational theories in order to enhance performance and commitment of the employees to achieve the company’s strategic goals. ... In regard to this theory, human beings have five hierarchical needs, and when one of them is satisfied, people become motivated to achieve other unmet needs (Shaw2007, p.92). In an organisation set-up, it is important for the management to identify the unmet needs of every employee in order to devise methods of motivating them. The five needs in Maslow’s theory are physiological, safety, social, esteem, and self-actualisation. Physiological needs include food, clothing, and other necessities (Thomas, 2000, pp.34-36). When physiological needs are fulfilled, the person’s need for safety becomes more urgent, and the sequence continues until the person attains self-actualization. Hertzberg’s motivation theory is also based on meeting the needs of the employee. The theory classifies employees’ needs into two categories, namely motivational and hygiene needs (Robbins, 2001, p.73). Motivational needs include opportunities that enhance achievement, recognition, ex citing assignments, responsibility, and growth and development of the employee. Hygiene factors include relationship with the supervisors, colleagues, compensation, the organisations policy, and administration in addition to the prevailing working conditions. Reinforcement theory emphasises on the role of rewards and punishment in influencing motivation of the employees. Expectancy theory affirms the critical role that inherent characteristics in an employee play in influencing motivation. These include personality, experience, and skills (Robbins, 2001, pp.106-117). In any working place, workers have different needs and interests, and the most challenging work for managers is establishing